Built to compete among the small Asian vehicles, the less impressive domestic Ion will have a tough time with this segment's leading contenders.
Innovative rear-access doors on coupe, customer-focused dealers, numerous personalization options, great cargo capacity.
Build quality not up to segment standards, unusual styling, lack of established service and repair history.
Available ION Sedan Models
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Available ION Coupe Models
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Laura's old car was costing her a small fortune every month for gas and repairs. She didn't even want to drive her kids to the park any more. But buying a new Kia Soul changed all that.