Saab History |
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The marque started the '60s with the introduction of its successful Saab 96. With a production run of 20 years, this was the car that made Saab a recognized presence in the international market. The decade also saw the launch of the Saab Sport coupe. Scoring numerous wins on the rally circuit, the coupe marked Saab as a force to be reckoned with. The Sport's success on the track inspired a name change; it later came to be known as the Saab Monte Carlo 850. The Saab Sonett II, with its body of fiberglass-reinforced plastic, also made its debut during the '60s, as did the Saab 99, which was the first to feature the manufacturer's trademark wraparound windshield. In 1973, Saab gave birth to the 99 Combi Coupe. The car came to be definitive of the Saab brand; with its hatchback and fold-down rear seat it offered remarkable utility. By the end of the decade, Saab had rolled out the 99 Turbo, which was a forerunner in harnessing turbo technology for use in production cars. The company also introduced the Saab 900, which held the distinction of being the first car to offer a cabin air filter. During the 1980s, Saab cars (especially the Turbo models) gained American popularity as young urban professionals (yuppies) sought them out. The decade saw the launch of the Saab 900 Turbo, the Saab 900 Turbo Aero (the world's first car to offer a 16-valve turbo engine) and a popular convertible version of the 900. In 1990, General Motors bought half of Saab's automotive division. The decade saw the launch of a revamped 900; the car offered a bevy of cutting-edge safety features, including three rear three-point seatbelts and rear side-impact protection. By the time the '90s drew to a close, Saab had also unveiled the 9-5, its first premium four-door sedan. The car offered a host of new technologies such as ventilated seats. It was also the first to offer Saab's Active Head Restraints, a system designed to prevent whiplash injuries. By the 2000s, General Motors had bought the other half of Saab Automobile. Despite the brand's position on the leading edge of safety technology, Saab's popularity in the U.S. and around the world waned as its product portfolio grew increasingly stale and reliant on GM for parts, platforms and design. New models like the 9-2X and the 9-7X were based on platforms lifted from other contemporary GM brands — Subaru and Chevrolet, respectively. Meanwhile, the 9-5 entered its second decade of production and the second-generation 9-3 ditched its quirky hatchback body style in favor of a mainstream sedan. The hope was to make it more appealing to American car buyers, but it ultimately removed one of its few differentiating aspects. In the midst of General Motors' financial difficulties and eventual bankruptcy, Saab was viewed as a disposable, troubled asset and essentially cast away. With the financial assistance of a European bank and the Swedish government, Swedish super-carmaker Koenigsegg purchased Saab with the promise of restructuring the brand and keeping production within Sweden. Despite this new ownership, GM will still play a key role in Saab's future, as its forthcoming new models are heavily based on GM products. Saab's future is still very much in limbo. MORE ON SAAB LATEST VALUES & DEALS INSIDE LINE
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