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Girard, Ohio Auto Repair Shops

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Girard, OH Car Consumer Discussions

Re: [duke23]Joe Girard
by driver100 on Wed Sep 10 07:30:20 PDT 2008
His key was bonding with his customers, Joe cared whether your daughter did well on her alegbra final. You got it Duke. Joe did become a friend to his customers and his customers loved him, even though he just signed the papers. He is also a dynamo.....sending birthday cards and calling customers to see how they are doing. Everyone loves talking about the car they bought, so I am surprised more salespeople don't call and ask you if you like your car....maybe they are afraid of a negative response, maybe dealerships don't want to do this because of their own surveys. I am not critisizing sales people because when I read these stories of the customers you have to put up with it could be depressing. One thing Joe would do when things weren't busy is he would get out a phone book and phone people at random. Mrs. Smith, "Your brand new Impala is all ready for you to pick up and it is beautiful". "Oh, you didn't order a new car?" "Well, would you happen to be in the market for a new car, because ..............." Takes a lot of ________!
Re: [driver100]
by duke23 on Tue Sep 09 18:39:35 PDT 2008
Per driver 100's comments on old Joe. Girard is indeed a legend. Personally I think he could sell six bags of ice a day to eskimos . His key was bonding with his customers, Joe cared whether your daughter did well on her alegbra final. And who wouldn't want to buy a car from their friend? Caveat, you had better be genuine to attempt this, customers can smell bs from +/- 5 miles away . But credit to Joe, a true saleman.
Re: [Mr_Shiftright]
by driver100 on Tue Sep 09 18:01:03 PDT 2008
it would be fun to watch him work. Has he ever done a video performance? He is entertaining to watch if he isn't standin 1 inch away from you and shouting. All you sales guys can by Joe Girard books and audios and videos at; http://www.joegirard.com When I saw him it was about 20 years ago and Joe was pretty old then. It would be interesting to see if he could sell Lexus's or Maximas at that clip of 6 a day. Not sure if those dealers let your family do the grunt work while old Joe just signs the forms and shakes your hand.
Re: [driver100]
by boomchek on Tue Sep 09 14:10:19 PDT 2008
What do you think, anyone aspiring to be a Joe Girard. I think in a way the career minder salespeople will always aspire to like or close to Joe Girard, The tohers are ahppy where they are, and the samll minority don't really care as long as they can make a quick buck. Those are the ones that change dealerships more often than their monthly calendar pages.
no title
by driver100 on Tue Sep 09 13:05:19 PDT 2008
As promised, when Frontlines returned, and I know you have been anxiously waiting, I shall relate my story about Joe Girard........do you know who he is? All car salespeople should know. The world's greatest salesman. Claims to have sold more than any other salesperson...6 Chevies a day a year. Joe Girard wasn't always a success. He grew up in the ghettos of Detroit, never finished high school and lost his own contracting business and home before starting over as a salesman. During his 15 year career, he sold 13,001 cars---averaging six per day! And each sale was an individual retail sale, no fleets. He's been in the trenches and he knows what works. On this recording, Joe shares his own story, and addresses such topics as: How to dress for your customers How to motivate yourself---an essential part of selling How to communicate with customers---and avoid turning them off How to find customers during slow times How to avoid being dragged down by pessimists at the office How to deal with unethical co-workers or supervisors I worked for the publisher of his first book and he talked to us at a sales meeting. Shouts at you from 1 inch away and lies down on the floor and keeps talking. Says he doesn't do this when he is selling, just to keep your interest while talking. He believes sales people should keep records of what their customer likes, fishing places, age of kids, special interests. Send a card on your customers birthday. Stay in touch with the customer. Make friends and give gifts to service personnel so they will do extra favors for you....maybe look at one of your clients cars first. Our sales group didn't think we would buy a car from Joe, he's pretty abrasive. But, he is probably real nice on the sales floor. Oh yeh, he has 2 or 3 people working for him too. What do you think, anyone aspiring to be a Joe Girard. I think it probably helped that he was uneducated and broke...when he found out he could sell cars he was (excuse the pun) driven :D
Re: Seeking your expertise [mackabee]
by brvanisi on Fri Nov 23 16:49:12 PST 2007
Didn't Joe Girard say that you should fake a disability so that people would feel sorry for you and be more motivated to buy out of pity. :P

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