After rebates, paid just under $14K. For that amount, it is a great car. It is responsive and engergetic in everyday driving, quick when pushed. Individual Map lights are absent on the Base model, which most base Korean cars have. Base stereo is weak. Still a bit too much hard plastic on the dashboard, though the layout/ergonomics are FAR improved from the previous generation. A generally great car, and even without the insane deal, I would happily drive it over the boring 4 cylinder versions of the Camry, Accord, Altima, or Mazda 6.
Value, 3800 V-6, Exterior and Interior Styling, Overall Performance.
A few hundred bucks spent on better quality interior plastic (and map lights), along with a better base stereo would likely lower the amount of rebates needed to keep the car competitive with what at truly boring alternatives in the same price range.