2011 Nissan Juke Long-Term Road Test


2011 Nissan Juke SL AWD: Swimsuit Model Inspires Car Buying?

February 24, 2011

For some reason Nissan decided to compare the 2011 Nissan Juke to a swimsuit model in its latest TV ad campaign, "Model vs. Model."

OK, the carmaker does have a reason. It's sponsoring Sports Illustrated's search for the next swimsuit issue model. However, some folks find the campaign offensive since a car's agility, acceleration, aerodynamics and curb appeal are being compared to that of a model. Yes, they actually have a bikini-clad model run through a slalom in her gold platform sandals. An unfair fight for sure.

But I'm just curious if these ads will in fact motivate anyone to buy the car. What say you?

More swimsuit-related commercials here.

Caroline Pardilla, Deputy Managing Editor

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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2011 Nissan Juke in VA is:

$133 per month*
* Explanation
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