2011 Nissan Juke SL AWD: $1,000 Nite Lite
November 08, 2011
When you park the Juke in the middle of the night in your driveway and look down on the driver-side armrest for the door unlock button for your passengers (or anything other than the driver-side window switch), this is what you see.
If you ever wondered what it is that car-makers do to save five cents here and two cents there, you have only look down to the driver-side armrest to count the declining number of lighted switches.
You would think that such a small thing would escape notice, but instead you notice it every time you drive the car at night.
The next time some product planner tells me such small details make no difference, Im going to tell him that Im going to charge him 5 cents for every time I look down into the darkness and fumble for a switch. So over the life of a car, whats that 5 cents add up to, $1,000?
When you make your car $1,000 cheaper, people are going to notice.
Michael Jordan, Executive Editor, Edmunds.com @ 15,444 miles