2011 Nissan Juke Owners, Do You Fit the Target Demo?

2011 Nissan Juke Long-Term Road Test

2011 Nissan Juke Owners, Do You Fit the Target Demo?

January 05, 2012

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"I told you I am seeing more women driving these in L.A. I am a woman now," my kid brother IM'd me about his 2011 Nissan Juke. I told him that he was probably just noticing the women more than the men, especially since the Juke is actually marketed to younger males like him.

"No, I always look to see who is driving when I see one. There aren't that many," he replied. So I decided to do a little research. I mean, could he be right that there are more women than men who buy the Juke? Not that that would be so terrible.

But sure enough, I was right. ::Doing Told You So dance:: Last year, Nissan reported that Juke owners tend to be men...of the 59+ persuasion. What did bro say when I showed him that press release? "I knew I should have got the white one to match my iPhone."

But seriously, Juke owners, do you fit the target demographic? (Borrowed this from this Juke forum.)

-- Are you male?

-- Are you in your 30s?

-- Do you lead an active, sporty lifestyle?

Caroline Pardilla, Deputy Managing Editor

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