My first choice was the tacoma but it was at least $7K more with the same option. I test drove both. I like the look of the tacoma better but the price was just way too high. I ended buying the frontier because I got it $4K less than the MSRP. Now with the frontier, the handling and power is great. I took it off road already and it handled it very well. MPG is about 15 on the city. I have not driven it on the highway that often to check the mpg.
If you are looking for a 4x4 truck, the pro-4x is the best deal under $30K out of the door. I shopped everywhere. I checked Rams, f150, tacoma, and all others. Price, reliability and handling are the main reasons I chose the frontier.
Blistein shocks, standard aux inputs, and awesome rockford fosgate sound system.
Change the exterior design. It has been the same design for so many years now.