I had a Toyota Tacoma Doublecab TRD Off-Road, which I loved. I reluctantly traded for a car. When I came to realize I couldn't handle not having a truck, I began looking for a Tacoma or Frontier. When it came down to price and creature comforts, the Nissan Frontier was, hands down, the best choice for me. Toyota dealer was barely willing to negotiate with me on the price of a Doublecab 2WD. I ended up with my frontier, which has leather, sunroof, heated seats, nerf bars, bed extender, XM, and roof rack for roughly $4,000 less than the comparable Tacoma I was looking at. Ride and capabilities are every bit as good and it looks great. The only thing I miss is the back up camera in the Tacoma.
Leather, XM, sunroof, heated seats, appearance, comfort, and great ride.