As with everyone else, I was shopping the Tacoma while shopping the Frontier. I can say I will never buy a Toyota simply because they don't want to negotiate their vehicles. The Tacoma did not offer many of the ammenities of the Frontier such as leather, auto seats, etc. The Frontier offers much more bang for the buck. The only thing I don't like is the horrible turning radius of the vehicle. You can't even make a u-turn on a 4 lane road without having to make a 3 point turn. An F-150 turns sharper than this smaller truck. Other than that, it rocks!