Set out to purchase a Tacoma, have owned them in the past. The Pro4x, though, blew me away. The interior of this vehicle is incredibly high quality and supremely comfortable. The paint is terrific, body panel gaps consistent. The ride on broken Northern pavement is great - no see-sawing - handles bad roads with aplomb. It is a blast to drive, handles well, easier to manage in tight confines that a full-size. Live in a rural area; has handled flooded roads and off-road conditions well. Burns regular grade fuel. Great truck!
Extensible sun visors, Bluetooth, toggle controls on steering wheel (had my doubts, but easy to use and extremely practical), power, ride, build quality, interior storage, Rockford-Fosgate stereo sound is incredible.
One-touch down, all windows, one-touch up-driver's side window, improved fuel economy. Make the roof rack optional on all models. Nothing else.