As a proud/loyal owner of 4 Toyotas and in the market for a mid-sized pick up, it was a given that I was going to purchase a Tacoma. Keeping an open mind, however, I researched and conducted test drives on the Tacoma competition, Frontier Pro 4x in particular. I was blown away. Much quieter ride in the Frontier as well as "tighter" construction vs Tacoma. Bottom line, I am now a "Fronty" convert. Although I have only had a short while, I am very pleased with the purchase--will continue to evaluate and will post updates to review after a few thousand miles (plan an extended trip to the Rockies this summer). Bottom line--check out the Frontiers before you purchase--you'll be glad you did
Sturdy, truck-like construction. 4 wheel-disc brakes, heated leather seats are awesome. With traction package along with 4x4 Pro 4X model, I should be able to go most most out of the way fishing and hunting spots. 10-speaker Rockford Fosgate stereo is much better than the JBL system in my Toyota
Wish you could buy specific options without having to purchase entire packages. 6 Ft bed option on Pro 4X crew cab would be nice, and longer center arm rest would be good. Make side air bags and stability control standard equipment, also make deluxe mirror (compass/thermometer) available on Pro4X.