2007 Nissan Frontier LE 4dr Crew Cab 4WD 5.0 ft. SB (4.0L 6cyl 5A)
I was only looking at the Tacoma and Ridgeline when the Frontier emerged as a darkhorse. I've been very impressed all the way around. The "bang for your buck" factor played greatly into my decision. If you're looking at a new Tacoma, at least give the Frontier a test drive. You'll be glad that you did.
Power. Bed features (spray in liner, utilitrack system). Exterior styling. Car like ride.
Upgrade the quality of the interior components (plastics). Better base stereo. MP3 hook up.