I bought the Nissan Frontier based solely on price. I found that the Toyota Tacoma Crew Cab was at least $3,000 more with similar equipment. The Dodge Dakota was a contender but it was $2,000 more with similar equipment. Plus the way this truck looks is just plain mean...another advantage is most Frontier drivers have the short bed. The longer bed and the price is what sold me. I didn't buy the 4X4 because there is no use for it in the city. I do wish it was more gas efficient but I knew this buying the truck so it is not a great concern for me. Overall I love the truck.
The look and the price.
Rebates given to consumer up to 6 months after the sale.