2010 Mercury Mariner Hybrid Consumer Discussions

Will Mercury soon be joining Plymouth and Oldsmobile?

Re: So... now what? [bruce6]

Written by: savetheland on Jul 26, 2008 03:39 PM

According to Kuzak: "Mercury and Lincoln will complement each other. Lincoln will start with midsized sedans and move up from there...Mercury brings a younger, more female customer than the Ford brand.We're focusing (Mercury) very much on small, fuel-efficient products." Ford hopes that Mercury will continue to attract these younger premium car buyers ... Read More...