2010 Mercury Mariner Hybrid Consumer Discussions

Will Mercury soon be joining Plymouth and Oldsmobile?

• Re: So... now what? [bruce6]

  Written by: savetheland on Jul 26, 2008 3:39:43 PM

  According to Kuzak: "Mercury and Lincoln will complement each other. Lincoln will start with midsized sedans and move up from there...Mercury brings a younger, more female customer than the Ford brand.We're focusing (Mercury) very much on small, fuel-efficient products." Ford hopes that Mercury will continue to attract these younger premium car buyers who will then move up to Lincolns as they get older and their families get larger. Going forward, he ... Read More