First the cons; small for those over 6', fuel economy is lacking for a small v6, DS should come standard with a limited slip and tow package, should have 6spd manual (mileage and towing would benefit), horrible Goodyear Wrangler GT/S's that come on it, a more Mazda/less Ford interior would be nice, seats are too firm for long trips(pad fixes this) . Now PROS; RELIABILITY, RELIABILITY, RELIABILITY, did I mention it's been reliable? Only issue in 78,xxx + was a sensor @ 5k that was replaced under warranty with no qualms. Paint still looks new, front brakes lasted for 50k, clutch is still great, engine still peppy (although more power would be great). Great deal considering cost vs other ops.
Reliability, ease of maint. (previous owners of Toyota/Hondas will appreciate), exterior durability, Just a great truck. Doesn't apologize for being a truck--no girly styling or compromise in functionality.
Power, fuel economy, 6 spd manual, limited slip and tow standard, bit more leg room in standard cab.