Lets face it - this is a Ford with a little flare. Most of the Mazda lineup - why can't Ford go in this direction? This is my first SUV. My Mom has an Escape, Dad has an Escape, and buddy has one as well. My Tribute stands out, as well is more stylish on the inside, as well as the outside. My neighbor has a CRV; this performs circles around his, gets as good as fuel mileage, is bigger inside, and cost much less. I paid new $18k with the rebates, auto show cash, and dealer discount. Although his is AWD (which I didn't need due to where we live and hinders mpg -- Honda does not offer without). This is a little pocket Rocket and great for hauling my newborn.
The horsepower, cloth interior, stylish layout inside and out. The blue color (Lapis). The warranty, plus additional 5 year 100k bumper to bumper warranty---is that awesome or what for $828.00!
The only thing I can think of is to light up the cruise control buttons.