Drove all of the top selling small to mid-size SUVs, and the Tribute won my vote. It was quick, and drove more like a car than a truck (better handling than all the others SUVs). For the money, you cannot beat the features on the S with package 3 (leather, sunroof, 6 disc changer, heated seats, etc). I compared prices, and with the incentives this vehicle was $2-10K less expensive than comparably equipped SUVs. The AWD system is wonderful, and you never feel it come on or have to worry if you hit some tough weather or roads. Great room (both front, backseat, and storage). Well thought out interior, with good build quality and materials for the money. This is a winner!
AWD, heated leather seats, heated mirrors, great V6 power (torque), 6 disc changer with subwoofer, side airbags (optional). I drove everything else and the Tribute V6 AWD S is the perfect balance between performance, features, fun, and economy!
Everyone complains about gas mileage, but am averaging almost 20mpg in mixed driving (and it is not broken in yet). While I would love to average closer to 25, this is, after all, a V6 SUV. Along those lines, I would like to see a bigger gas tank (20 gallon) and also audio steering controls.