I compared the specs of the Tribute against all competitors. The Tribute had the best specs in most areas in its class but about $2-4k less and a better warranty. I was very impressed. This is a great SUV. Could use some improvements, noted, but most all of them in its class could. The price couldn't be beat. This was a no brainier. Paid $16,750 4WD, auto.
Size, cargo room, ground clearance, standard features which were upgrades vs its competitors, price.
Wind noise could be better, gas tank size, 4 cylinder could use 15-20 hp and 2-4 mpg better, upper seats could be thicker, more aggressive front end look, zoom-zoom. All minor improvements.