Looked at S2000, Z3/4, Audi TT, and many others. Wanted a weekend "toy". This was by far the best value, without sacrificing any of the features I wanted (zip and more zip). Better handling in the curves than the others.
Zip, looks, and handling.
Cup holder is an annoyance. Need one, but not sure where I would recommend placing it. 20-30 more HP could be interesting.