What's New for 1998

Review

By 1990, Honda, Toyota and Nissan all had luxury divisions that offered superbly engineered cars at prices that rivaled American and European brands. Mazda was a bit slow to react, but soon had its own luxury channel planned. To be called Amati, Mazda began developing two sedans to sell through the division when it debuted in the mid-nineties.

The rising yen and softening sales in the luxury car segment made it clear to Mazda that Amati would be nothing more than a money pit. The project was canceled, but one of the sedans in development was nearly ready for production. Rather than consign that model to a future of write-ups in "Cars Japan Never Built" books, they decided to sell it as a Mazda. They named it Millenia and priced it, in base trim, to compete with entry-level BMWs, the Nissan Maxima and even top-of-the-line Toyota Camrys.

Times have changed. The Millenia now competes on a fiercely scarred near-luxury battleground bordered by the excellent Audi A4 on the low-end and the BMW 328i on the high end. Since its introduction, prices of the Millenia have steadily risen, while competitors have slashed prices. The Millenia isn't the deal it used to be.

The Millenia is an interesting looking car, though some styling cues can be chalked up as derivative. The S version is powered by the only Miller-cycle engine in production, a 2.3-liter unit equipped with a supercharger and good for 210 horsepower. Base models make do with a 2.5-liter V6 good for 170 horsepower, which simply isn't enough in this class. The interior is quite distinctive, in the Mazda tradition of providing excellent controls wrapped in interestingly flowing shapes.

If only the Millenia had something other than the Miller-cycle engine to distinguish it, like the personality most other Mazdas exhibit and a lower sticker price, we could wholeheartedly recommend it. Unfortunately for Mazda, there are three new and very competent players on the field, and their names are Cadillac Catera, Lexus ES300 and Mitsubishi Diamante.