I was hooked on the Miata even before my husband said the test of our first Miata purchase was whether or not a set of golf clubs fit in the trunk. They did and now I'm on my 3rd MX-5 - the first two red and this one all black. Not only is it the most reliable car I've ever had, but it is so much fun and even though I'm 54 years old, truck drivers still honk at me (really at the car) when I'm on the highway!
The dashboard - it looks so cool. As my salesman said - like a race car, especially at night when it's lit up.
Automatic locking doors with a remote entry - don't know why they haven't done this - maybe it's available on the upper end model.