I couldn't pass up the incentives on this car I had been interested in since 2004. My old car, though reliable, was 8 years old and rusting. It was time. I appreciate the Mazda3's straightforward interior design and comfort, unique styling, and quality of materials in and out. I expected a little extra wind and tire noise compared to my old mid-size car, and I got it, but it's more than acceptable. The 2.5 engine pulls very strongly throughout the range and has a lot of pep. Mileage is average to good for this class of vehicle. Very satisfied with the vehicle and dealer.
Driving position. Handling. Engine. Interior and exterior materials. Build quality. Styling. The fact that these are not common.
The "premium" Bose sound system is inadequate. It'd be good if it was company issued. But Bose can do (and has done) better.