I had to buy a new car. We've purchased Hondas since 1980. A lot of bang for the buck compared w/ a Civic. Solid build quality. Great drive experience. More standard features than Civic. Bigger engine.
Great handling, stylish, a lot of standard features, great 2.3L engine, excellent ergonomics and control layouts. Mazda put a lot of thought into this car.
Remote trunk entry. Quieter tires, but then again, I did get a 2.3L "sport".