I thought Mazda's Zoom-Zoom campaign was just marketing, but it actually describes the personality of the Mazda3. It has the functionality, versatility and economy of a small hatchback, but the fun-to-drive feature captured us. Numerous luxo touches. Overall, excellent value at this price point.
My wife loves the outside temp readout. Storage flexibility of the hatchback is great. Seat height adjustment feature is key to two drivers 6'3" and 5'7".
More "authority" from the horn. Blip the throttle on manual-auto downshifts. I'd ask for just a smidge more rear seat room, but they'd have to make the next version bigger and heavier, and I wouldn't want that.