I shopped and shopped for an SUV to replace my old Windstar. I rented several for extended test drives including CX-9 and Highlander. I "borrowed" a Honda Pilot for several hours from a dealer too. The CX-9 has all of the features I wanted, the best looks, and decent gas mileage (at least comparable for its class). Very high quality fit and finish and a great interior layout compared to the others.
The heated, leather seats and the copper red paint color.
Include auto headlamps and trip computer in Touring models.