I purchased a CX5 after spending 3 months looking and waiting for the new RAV4. I actually purchased a RAV4 but waited 2 month for a FWD in the northeast before giving up. I always liked the look of the CX5 exterior better but was really drawn to the passenger view of the interior on the RAV4. The 2013 RAV4 XLE would have cost me about $2.5K less than the 2014 CX5 Touring with Sunroof and a few extras that are standard in the RAV4 (excise tax larger).
I would have got the Grand Touring but did not want leather or the low profile tires. The CRV was to boring and was not that impressed with the rest of the competition although some can be found with better prices. To many angles in the escape and I found them to be expensive with options. From a driving perspective the CX5 was always better and the gas mileage is impressive on the 120-mile ride home from the dealer it averaged 34.7 at 65-70 mph on the computer and is still above 30. The car looks like its a BMW except it looks more aggressive. The seats are comfortable and the ride very smooth and quite. Like Toyota they are using long life fluids and most last over 100K. As a side note I traded a Mini cooper 40+ to the gal and would leave any of these cuvs for dust on a windy road with 2 people inside. I also have two Toyota,s shame on Toyota for not giving customers what they want when they make it, regional bull$h$#. All the manufactures need to take their apple heads off and just make the inboard computer a fully customizable computer the owner/buyer of the vehicle can fully customized to their taste i.e. picture of your kids or dog comes up instead of their logo, vehicle status screens with temp gauge, audio screen so on and on, although both the Toyota and the CX5 are getting close. As for resell value thats a bit like the stock market will a RAV4 build in Canada hold its value more than a CX5 built in Japan, what if gas goes to $6 a gallon and who cares if you keep it for a while because if you dont you might as well lease. I feel this is the car to beat in this segment and I am sure Mazda will keep adding to it. Mazda try to make a profit this year as your cars are no cheaper than the compertition.
MPG, handling, look of exterior, Fit and finish of interior, Bose stereo, Touch screen with rear camera and NAV, Blind side (without beeper),
More flexibility with Touch screen customization, more standard options like the RAV you know the ones I mean roof rails, climate control, cargo mat, heater mirrors, two more (3 total) USB ports with one dedicated to the stereo head and maybe one for each of the back seats. Keep in mind the RAV is missing some of the above although looks are a personal thing. As always do all this for less money