2011 Mazda 2 Touring: Choosing Mazda
March 14, 2011
Somebody stopped me at the ATM to ask about the Mazda 2. This happens a lot to all of us at Edmunds. The people asking about cars part, not the ATM part.
Her VW Passat is getting tired, so she's thinking about handing it down to her 18-year-old daughter for school and then buying something simple to get back and forth the few miles to her job in the environmental safety office of one of the local refineries. Like a lot of people these days, she's looking for something simple.
The surprising thing was, she already knew a lot about the Mazda 2, and preferred it to the Honda Fit.
She hadn't really been in a Mazda 2 although she'd driven a friend's Fit, so we did a walkaround and then I let her take a seat. She liked being in the Mazda because of the good visibility, and she also found the interior to be much in the same European style that she liked in her Passat.
I gave her the usual advice. Told her that the three leading candidates in the segment for me were the Ford Fiesta, Honda Fit and Mazda 2, and said to go around and get into each and she'd be able to make a good choice.
The interesting thing to me is the fact that she already knew so much about the Mazda 2 its size and features and fuel economy, not to mention its competition. It made me think again that Mazda people seem to know the deal a little better than enthusiasts of other brands.
Of course this is probably because it takes some effort to swerve out of the mainstream and seek something out of the ordinary, so naturally this would select for the kind of buyers who would be studying up, since they'd need some facts to help persuade them to adopt a different kind of choice.
That's the trouble with being a small critical success only the smart people can find you. Mazda probably would settle for a few more dumb ones besides, of course.
Michael Jordan, Executive Editor, Edmunds.com @ 7,394 miles