People who buy Lexus want the reliability and quality of a Toyota but the luxury of a German SUV and the maintenance of a Japanese car. That is what I get in this SUV. Great amount of technology, decent ride. Seats could be better and the ride and handling needs to be improved by a long way when compared to the range rover which feels more sturdy. For someone that has owned range rover, bmw x5, merc ML I have to say this does compete with them but it too has its shortfalls like the other SUVs.
Reliable, cheap to maintain. Technology. Great engine. Smooth ride.
Truck like handling. Seat comfort. Seats that don't get stained when you wear denim.