For those of us who don't define ourselves by the hood ornament on our car, the LS 430 is both a fantastic solidly-built car and a great deal. It drives much smaller than it is, it's got great power when you "drop the hammer", the Mark Levinson stereo puts many high-dollar home systems to shame, and it's truly comfortable for 5 adults. Plus it's got enough trunk room to make you wonder why people buy SUVs, and the gas mileage is better than you'd expect for a car of this size.
The whole interior, the Mark Levinson stereo, the silky-smooth drivetrain, and of course the Lexus ownership experience.
Would be nice if the price were lower and/or the options packages more flexible, but it's still a raging bargain vs. the Germans.