14 year Honda/Acura enthusiast here that had no hesitation purchasing the Lexus. Put simply, the combination of build quality, appearance and fun factor can only be found in this vehicle. This car has PLENTY of get up and go to satisfy 99.9% of the kid in all of us yet exudes a sense of refinement and luxury that, as a 30-something, I thoroughly enjoy. Hands down, if your true desire is to purchase a vehicle that expertly combines fun and luxury, no other vehicle comes close. Most comparable: Acura TL, Infinity G35, 3 series BMW. IS 350=best sport luxury.
Well thought out voice recognition Navi, fresh exterior styling, impecable interior fit and finish, excellent power (306hp) yet still good gas mileage (currently getting 21/27), driver's cabin truly provides a cockpit type feel.
Wish list: true coin holder, an armrest console that can hold cds and still close, memory seating that isn't bundled with other options, standard HID headlamps