I've had 6 new cars and this is the most luxurious yet. I love all of the fancy features. It is a joy to drive, gets EXCELLENT gas mileage and is very comfortable for my 40 mile roundtrip commute each day. I did a lot of research prior to purchase and the only other car that beat the LEXUS was the 2009 Jaguar XF. Unfortunately, my budget wouldn't allow that but I'm very happy with my second choice.
Bluetooth, navigation, rear camera, park assist and heads-up display showing remaining range for gas.
Better paint. I got the Obsidian Black, put on the ClearMask, and still have two HUGE rock chips in the paint on the middle of the hood after only 4000 miles.