We compared the Toyota Avalon, Camry and the ES330 and we decided on the 330 due to interior component quality and design. We live in the desert with summer temperatures as high as 115 and we noted that the Toyotas didn't have an adequate air conditioner. It was cold but it was as if the blower was on 1/2. There is an obvious difference between the price of the Camry and the Lexus, but we feel the Lexus is twice the car for about 9K more as equipped. We are ecstatic about the ES330 and we are amazed at the quality each time we drive it. As compared with the Avalon, the Lexus feels like more quality and less nonsense without the doors over the stereo and Nav.
Nav system and quality interior design including real wood.
Possibly including chrome wheels instead of the stock alloys.