Lots of car for the money. Step up is a big one in money for a better car. Step down, you get Camary, or Mazima. Not bad. Yet, certainly different thant the appointments of this small Lexus. Much more car for about $4 to $5K more.
Leather and wood trim
Put controls on steering wheel where everyone else already does. Give better
assortment of options in place of standard upgraded packages, which could lower the price.