I love my LR3. My friends love my LR3. I get complimented often on my rig. This is my second Land Rover (Disco II), and I had great experiences with both. Don't buy into the reliability hyperbole. Land Rover makes a superior product.
The design and the lines. The air suspension is great, and the cargo area is beyond spacious. The tailgate is beautiful as well as very functional.
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