I've used this truck HARD supporting hundreds of Scout outings and she has never failed. She starts no matter how cold it gets and she's never stranded us or got unfixably stuck. At 95k miles she still drives like new and everything works great. She does ooze fluids but I can live with that. This is the truck I'll never get rid of... everything else has let me down or proved untrustworthy enough to not want to keep it. Buy a Rover and maintain it. Use it hard, periodically drive it like you stole it, and it will last nearly forever.
Suspension and throttle / brake controls. Ability to modulate traction offroad. Flat sides for close clearances. Apparent unlimited lifespan. Ability to maintain and fix her myself. Plus she looks cool.
Offer a simpler model with manual windows and transmission. Bring the diesel and 5-speed to America!