I waited for about a month to pass so I can review it better. We tried Ford Escape, Mitsubishi Outlander, Subaru CrossTrek - and finally given Sportage a shot since they updated their MPG ratings. (FYI, Kia has been sued and EPA made them update their MPG on the stickers.)
Styling is great; it's designed by Peter Schreyer, brains behind Audi fame. I owned Audi and I find lot of cosmetic similarities. Performance is acceptable, does well in corners. No interior noise, like in some other 20K cars. I'm getting average 26MPG, with mindful driving. Only thing that peeves me so far is the interior seats are SPARTAN!!l i hate bucket seats period, but these are very firm and uncomfortable.
exterior styling, driving dynamics, MPG is ok (regular gas), form factor (small when you need to park, but has plenty of space in the back if you need it)
Please please please update the interior seats!!! I'm seriously considering replacing these. We just spent 600miles driving and I was literally in pain in the shoulder area. and no, this was never the case in my MDX.