This is my first Kia. We are a big Chevy family, and I was a little hesitant on the Kias. Wanted a relatively loaded vehicle with low financing and low price tag. Was sold on the Sportage the minute I drove it. Very comfortable (I have a bad back). Has a lot of features for a stick shift car. Recently took it on a 6 hour drive to another state. Couldn't have been happier--very comfortable, and 27 mpg.
The bluetooth. Having hands free with the controls on the steering wheel. My contacts are loading into the cars memory, their name comes up when I call it, very easy to use.
Make more colors. I have a brown one, but most I was looking at were black.