My wife has an '05 Sportage. The car has been driven almost 2,000 mile during the first month. There are no negatives except the gas mileage could be better. We saw the EPS rating before purchase so there are no suprises. It averages 21 in mixed driving. The Sportage is quiet comfortable and very well assembled. It looks as though the Korean manufaturers are now a serious force for the Japanese and American manufaturers. If you are looking for a small SUV I would recommend test driving the Sportage before making your decision. We compared the CRV side by side with the Sportage (dealer loaned us a new CRV). The CRV is longer. End of advantages for Honda.
Styling and quietness.
Gas mileage. Wish door locks would automatically lock.