My first Kia, although I've driven my brother's Soul (a 2011, I believe) a few hundred miles. This one is a big improvement in ride quality and noise! It's peppy enough for normal driving and my first tank returned 26 mpg in city driving. I'm impressed with the number of features for the price (power locks, cruise, power windows, selectable steering control, Sirius, Bluetooth, etc.) on a base model. The one thing that I haven't figured out yet is how to get the headrest further back (I usually wear a brimmed hat), as the adjustment shown in the manual gives very limited movement. Overall, though, I'm very impressed!
I like the Bluetooth capability, which will allow me to use my iPhone hands free. Again, a nicely equipped car for under $18K
Still a little bit bumpy on the ride, but better than my brother's.