I bought my 2012 Kia Soul Base new in July 2012. I tried out Audis, VWs, Volvos, Chevrolets, and the Soul hands-down won me over. I LOVE the high stance (just wish they had an AWD option), quirky exterior, and modern interior. Even with the base model (auto, btw) it's loaded with features - Bluetooth (which is awesome!), power everything except mirrors, cruise control, USB and AUX ports, you get the point. I have had no issues with my Soul, and have since put about 20,000 on it in less than a year, and love every mile I've driven it. It really has some get-up-and-go for a 1.8 L 4 cyl. I've added my own 'unique' features to the car, such as a red carbon fiber interior/exterior kit.
Everything except the lack of a spare tire.
Wish they had an AWD option and a spare tire with every car (NOT the fix a flat kit).