We bought the Sorento after looking at the CR-V and Rav4. The Sorento won out for the obvious: better warranty, features and more truckish styling (at least in our opinion). We got a killer deal (as does just about anybody) and read through the requirements to uphold the warranty to the 'T'. Long story short, it's a killer value and so far nothing has gone wrong. We've put 10,000 miles in three months, taking long trips, moving and hauling lots of cargo. It's proven to be comfortable while averaging about 25-26 mpg on the highway and about 20 mpg in the city. Kia's advertised 32 mpg can be achieved and has been, but only while driving 60-65 mph on a steady, flat highway. I'd buy it again.
Backup camera + Reverse sensors, Sirius Satellite Radio with UVO, Cloth/leatherette seats, Great cargo capacity, Good MPG on the highway if you drive reasonably... Great if you drive very conservatively. Cheap to keep (cheap gas, cheap maintenance... etc.. etc...)
More refined transmission that doesn't, Promote realistic city mileage as much as you do the optimistic highway mileage, Make the UVO system capable of interacting with Siri, Make LED DRL's standard.