I was a little hesitant at first to buy a Kia, but once I drove it I knew their quality had improved dramatically over the years. It's a little rough over bumps, but it is a "truck" and otherwise an excellent ride. Long trips are more comfortable than any other car I've owned. I am in love with it inside and out. I am very pleased and proud of my choice. I test drove an Equinox and thought that the seats were awful. Kia did not skimp on interior comfort. The turning radius is amazing for the size of the vehicle.
Warranty, tons of hidden storage compartments, exterior color (gray), comfort, smooth ride, style/look, the list goes on.
Fog lights on LX would make it look great (since the holes are already there). But no real complaints.