I bought the car in September this year, a 2013 EX with the Premium Package. First I was going for the Hybrid but during the test drive the car felt "heavy". I drive a Ford Focus Hybrid occasionally between offices and the Optima Hybrid just felt like a bigger and heavier car in comparison.
For the money I spent, the car offers features unmatched in this class and for this price. The problem however is the gas mileage. I drive about 90% highway to work with cruise control set as often as possible and at speeds of 50 - 55 mph. And after over 6,000 miles I still do not get anywhere near the 35 mpg highway. Usually I do get below 30 mpg. If you want a fuel efficient car, look somewhere else!
Cooled seats, heated steering wheel, rearview camera
Admitting that the 35 mpg Highway is only possible rolling downhill with the wind in your back would go a long way. This is my first and also the last Kia I ever bought!