After test driving the 2013 Mazda CX-5, 2013 Ford Fusion hybrid and coming from a 2010 Nissan Maxima (fully equipped), my wife and I settled on the 2013 Kia Optima after our Maxima's lease expired. For the price, (30k even after negotiation) on a fully equipped SX, we received what feels like a better car than our Nissan. The interior is a little more tame and slightly lower quality, but it is loaded with more features, better styling and very similar performance with much better mileage. I love the option for an 'ECO' mode which improves mileage at the cost of performance. Gas prices were a factor but we did not want to give up fun. This seemed to be a perfect match.
Both front seats cooled/heated, heated REAR seats. turbo performance, touch screen responsiveness/ease of use, comfortable seats, AMAZING STYLING
A few hard plastics inside, ECO mode sometimes feels a bit too weak, I miss the heated steering wheel from my Maxima, driver seat memory does not include mirror position memory
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.