We purchased this 2011 Jeep Wrangler Sahara last week and couldn't be happier with our choice. The traditional Jeep crowd may be put off by the heated seats, navigation system with HDD audio, climate control, and power windows. For us, it's a great way to give us the comfort and convenience of a luxury vehicle during the weekly commute combined with a capable off-road fun vehicle on the weekends. The family hasn't stopped smiling since our purchase.
Balance of comfort/convenience while keeping the rugged nature of a Jeep; audio/nav system is impressive; good use of space in the 4dr;
The only thing needing improvement may be the engine. We didn't buy it to be fuel efficient, but for the power output, the engine seems extremely inefficient. Jeep doesn't publish a full owner's manual. I embrace the green thinking, but would like a mobile site in case of emergency.