I have owner a string of BMW's then a MINI and thought they were fun to drive, but the Jeep is a blast. It IS a Jeep tho, and do not expect sedan like ride or all the bells and whistles in the interior, but if you want a vehicle that goes anywhere, turns heads and is just more fun to drive than you thought you could have then a Jeep Wrangler maybe for you! It came with satellite radio and power windows/locks and I thought - ahh ok, but I have not put in a CD or listened to commercial radio since I drove it off the lot. The Jeep is similar to my Harley in what is available aftermarket; I already have off road bumpers and look to add wheels and tires, headers, exhaust, etc. in the future.
Engine torque, satellite radio, solid construction and off road ability - not in any order.