I've always wanted a Jeep, but with 3 kids it never happened. But with the Unlimited 4dr, it's now possible. I got the Rubicon with remote start, dual tops, GPS, and other extras. This thing is awesome. The new Orange color for '09 just seems to glow. Haven't had the top off yet, but can't wait for Spring weather to lose the hard-top, which is actually very quiet on the road. The longer wheelbase of the Unlimited removed the "squirreliness" on the highway that the Jeeps of yesteryear seemed to suffer from. Even the 2dr version is much more stable than the pre-2007 Wranglers.
GPS Navi with hard drive that stores 4000 tunes, big BFG's with aggressive treads, Power windows/locks (on a Jeep?? oh yeah!), Rugged good looks, fuel economy for an SUV is quite good, no shortage of aftermarket customization products, 4.10 gears, beefy axles
the V6 is adequate, but that's about it. Looks like there's room under the hood for a V8, would add to an already awesome rig, my wife requested vanity mirrors on the sunshades, 5-spd auto tranny would be nice, remote/locking gas door