The Jeep is not fast and the fuel economy is poor. But the Jeep wrangler, regardless of the trim, is the best off road vehicle that I have ever drive. My first experience was in the jungles of Panama. I saw a Jeep wrangler assigned to the us embassy negotiating hard terrain. After that I promised I would get one.
Big fun factor, great off road capability, unique looks, topless and doorless driving. Unstoppable in the snow. Great consumer support.
Improve fuel economy, put better off road and rim.